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So Much for a Night at the Movies
PJ Media ^ | 23 Dec 2025 | Matt Margolis

Posted on 12/24/2025 10:46:29 AM PST by Rummyfan

Avatar: Fire and Ash is another box office disappointment for Disney, which had hoped the film would provide a short-term boost. The previous sequel, Avatar: The Way of Water, opened to more than $134 million domestically in 2022 and went on to earn nearly $685 million in the U.S., while Fire and Ash debuted with just $89 million. Adjusted for inflation, the decline is even more pronounced, signaling a sharp drop in audience interest and raising doubts about the franchise’s once-reliable box office pull. I stopped caring about the franchise after the original film.

To be fair, audiences don’t help. We get tired of endless sequels and remakes and see them as a sign of Hollywood laziness, yet we aren’t exactly rushing to theaters for new IPs anymore. The problem is that, between ticket and snack costs, a night out at the theater is far more expensive than it used to be. Given the high cost of a night at the theater, people are more than willing to wait for movies to become available on streaming services or DVD. This is where Hollywood is cannibalizing its own box office profits.

These days, movies hit streaming so quickly that audiences don’t think the wait is too much to bear for a film they want to see. When I was a kid, it felt like movies wouldn’t be available on home video for at least six months after they left theaters, giving us far more incentive to go to the theater to see the movies we wanted. Hollywood hasn’t figured out how to make moviegoing relevant again, and if it doesn’t, theaters will be a thing of the past.

(Excerpt) Read more at pjmedia.com ...


TOPICS: News/Current Events
KEYWORDS: avatarfireandash; disney

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1 posted on 12/24/2025 10:46:29 AM PST by Rummyfan
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To: Rummyfan
Related:

The Strange Case of ‘Avatar’ and Its Missing Cultural Footprint

2 posted on 12/24/2025 10:47:45 AM PST by Rummyfan (Ok In any war between the civilized man and the savage, support lthe civilized man.👨 so t tv)
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To: Rummyfan

It doesn’t help that people hate Disney now.


3 posted on 12/24/2025 10:53:02 AM PST by iamgalt
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To: Rummyfan

A movie which is not my type and I didn’t think I would like is Moonstruck (1987) which I just saw for the first time.

When they finished Moonstruck the test audiences were lukewarm so the studio shelved it and was going to take the loss. No straight to video streaming back then.

Then another film failed at the theaters and there were empty theater screen spaces for product so they put out Moonstruck and this time the audiences liked it. 6 Academy Award nominations.
As Leonard Maltin said each character, even minor ones had complications and was never a type. Cher went on strike during the casting and quit unless they hired her pick Nicolas Cage. Made it a classic.


4 posted on 12/24/2025 11:03:24 AM PST by frank ballenger (There's a battle outside and it's raging. It'll soon shake your windows and rattle your walls. )
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To: Rummyfan

Read the drunken critic’s review of Avatar F n A.
It’s hilarious!!!


5 posted on 12/24/2025 11:03:59 AM PST by tet68 ("We would not die in that man's company that fears his fellowship to die with us." Henry V.)
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To: Rummyfan
The whole point of the Avatar franchise is to simplify the Disney supply
chain. They can manufacture one size fits all racially ambiguous action
figures.

6 posted on 12/24/2025 11:10:03 AM PST by Governor Dinwiddie ( O give thanks unto the Lord, for He is gracious, and his mercy endures forever. — Psalm 106)
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To: Rummyfan

Waiting for the follow-up:

Avatar - Stale and Over-hyped.


7 posted on 12/24/2025 11:20:51 AM PST by John Milner (Marching for Peace is like breathing for food.)
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To: John Milner

LOL!


8 posted on 12/24/2025 11:21:26 AM PST by Rummyfan (Ok In any war between the civilized man and the savage, support lthe civilized man.👨 so t tv)
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To: Rummyfan

I liked The Critical Drinker’s three word epitaph for Avatar: Fire and Ash...

Tired and A$$.


9 posted on 12/24/2025 11:30:57 AM PST by mewzilla (Swing away, Mr. President, swing away! 🇺🇸 🏴󠁧󠁢󠁥󠁮󠁧󠁿 )
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To: mewzilla

A link to the above review for anyone interested...

https://youtu.be/9HQghy9ZtY4?si=Q5FJ8xkuQ6NH6lzs

14 minutes. Worth the watch.


10 posted on 12/24/2025 11:32:14 AM PST by mewzilla (Swing away, Mr. President, swing away! 🇺🇸 🏴󠁧󠁢󠁥󠁮󠁧󠁿 )
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To: John Milner

Sort of like “Rocky 5000”, or “Rambo, Dried Blood”.


11 posted on 12/24/2025 11:37:00 AM PST by GingisK
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To: Rummyfan

I thought the first movie was stupid. I don’t even remember going to the theater to see it. Probably rented the DVD from the video store that was still here at the time. I found it to be just another story about man’s colonization of a planet to steal its resources. Who needs another one of those? At that time, I knew Cameron had sequels planned, and I asked “Why”?


12 posted on 12/24/2025 11:40:06 AM PST by mass55th (“Courage is being scared to death, but saddling up anyway.” ― John Wayne)
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To: mass55th

Only some Tom Cruise movies are worth going to see on the big screen.
The last two I saw in the theater were Mission Impossible and Top Gun Maverick.
Movies with great stunts where the good guy (American) saves the day in the end.


13 posted on 12/24/2025 11:48:06 AM PST by woodbutcher1963
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To: Rummyfan

I’ve heard some movie theaters have gone out of business. I have not noticed that in my area but i’ve heard it has happened. Just in general movie attendance has slipped.

It makes sense that if movies go to streaming so soon after the theatrical release, many people will just wait for it to be on the streaming service.


14 posted on 12/24/2025 11:49:40 AM PST by Dilbert San Diego
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To: iamgalt

True.


15 posted on 12/24/2025 11:56:08 AM PST by No name given ( Anonymous is who you’ll know me as )
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To: GingisK

Or “Jaws 19”.


16 posted on 12/24/2025 11:57:23 AM PST by No name given ( Anonymous is who you’ll know me as )
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To: tet68

The Critical Drinker? That guy is entertaining as all get out!

He HAS to be one of “us”. Has to be.


17 posted on 12/24/2025 12:05:32 PM PST by rlmorel (Factio Communistica Sinensis Delenda Est.)
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To: Rummyfan
Given the high cost of a night at the theater, people are more than willing to wait for movies to become available on streaming services or DVD.

Hollywood has now come full circle.

They made good movies to get people out of the house, away from the TVs and into the theaters.

Now, they make crappy movies which makes people want to abandon the theaters and stay home to watch TV.

18 posted on 12/24/2025 12:22:06 PM PST by Ol' Dan Tucker (For 'tis the sport to have the engineer hoist with his own petard., -- Hamlet, Act 3, Scene 4)
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To: Rummyfan

The whole franchise looks stupid. I don’t like supporting Hollywood, because most of them hate me, my president, and America. Forget ‘em.


19 posted on 12/24/2025 12:50:20 PM PST by MagaMatt (Sapere aude.)
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