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PepsiCo Faces Backlash Over DEI Rollback as Al Sharpton Threatens Boycott
eurweb ^ | By Ny MaGee April 17, 2025

Posted on 04/17/2025 1:09:57 PM PDT by nickcarraway

*PepsiCo has come under scrutiny after scaling back its diversity, equity, and inclusion (DEI) efforts, a move that reflects a broader trend among major U.S. companies.

Earlier this year, the company announced it would eliminate DEI workforce representation goals and phase out its five-year DEI plan, replacing it with a new “Inclusion for Growth” strategy, The Street reports. PepsiCo said it would broaden its supplier base to support all small businesses, stop conducting surveys focused on single demographic categories, and evaluate sponsorships based on their impact on overall business growth. This change follows President Donald Trump’s executive order banning federal DEI programs, calling them “illegal and immoral discrimination.”

Civil rights leader Rev. Al Sharpton opposed PepsiCo’s decision. In an April 4 letter to CEO Ramon Laguarta, Sharpton accused the company of prioritizing “political pressure” over “principle” and “walking away from equity.” He also criticized PepsiCo for breaking off community partnerships with minority-focused organizations and threatened a boycott led by his group, the National Action Network.

Following the backlash, PepsiCo agreed to meet with Sharpton and NAN representatives. “It was a constructive conversation,” Sharpton said in a statement on X after the meeting, which included Laguarta and PepsiCo North America CEO Steven Williams. He noted that further talks are planned and that NAN will decide soon whether to proceed with the boycott.

“This morning, I and several members of NAN met with PepsiCo Chairman Ramon Laguarta and CEO of PepsiCo North America Steven Williams for more than an hour to discuss our grievances over reports they were rolling back nearly $500 million in DEI commitments,” said Sharpton in the statement. “It was a constructive conversation, which PepsiCo agreed to hold within the 21 days we gave them to meet. We agreed to follow-up meetings within the next few days.”

Donald Trump is anti-DEI - via Grok AI Donald Trump is anti-DEI – via Grok AI The controversy comes as PepsiCo faces declining U.S. sales. According to The Street, in Q4 2024, the company reported a 0.2% drop in net revenue. Frito-Lay volumes were down 3%, Quaker Foods dropped 6%, and beverage volumes also fell by 3%. CEO Laguarta and CFO Jamie Caulfield attributed the downturn to inflation, higher borrowing costs, and increased dining out.

The company’s DEI rollback and consumer challenges signal a complex moment for the brand as it navigates public perception and shifting market dynamics.


TOPICS: Business/Economy; Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: alsharpton; arrestalsharpton; dei; domesticterrorist; extortion; pepsi; rico; shakedown
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1 posted on 04/17/2025 1:09:57 PM PDT by nickcarraway
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To: nickcarraway

I already boycott pepsi. Coke is better


2 posted on 04/17/2025 1:11:36 PM PDT by Larry Lucido (Donate! Don't just post clickbait!)
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To: nickcarraway
Show me the money!!!

~ Al Sharpton

3 posted on 04/17/2025 1:14:25 PM PDT by MeneMeneTekelUpharsin (Freedom is the freedom to discipline yourself so others don't have to do it for you.)
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To: MeneMeneTekelUpharsin

If Al Sharpton is against it, I know I’m probably for it.

You’ve got a lot to live, Pepsi’s got a lot to give.


4 posted on 04/17/2025 1:16:01 PM PDT by John Milner (Marching for Peace is like breathing for food.)
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To: nickcarraway

The former President of Hampton University , William R. Harvey, owns a Pepsi Bottling Company franchise , the first black to do so. He purchased it in 1986.


5 posted on 04/17/2025 1:19:29 PM PDT by OldHarbor
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To: John Milner

Is Roger Stones still his campaign manager?


6 posted on 04/17/2025 1:20:10 PM PDT by nickcarraway
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To: nickcarraway

Pepsi doesn’t need to worry.

They will cloak the inability to use food stamps as part of their boycott - they don’t spend their own money on soft drinks anyway.

Source: I see kids standing in line at Walmart with soft drinks, candy bars and chips in their hands and the parent uses a SNAP card to pay for it.


7 posted on 04/17/2025 1:22:00 PM PDT by Cowgirl of Justice
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To: nickcarraway

I love Coke but will slip in a Pepsi now and then.


8 posted on 04/17/2025 1:24:06 PM PDT by Az Joe (We can't spare President Trump; He fights!)
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To: Cowgirl of Justice

Why do people still drink soda?


9 posted on 04/17/2025 1:24:20 PM PDT by nickcarraway
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To: Larry Lucido

Agreed.

More of a Cheerwine and Dr. Pepper guy.


10 posted on 04/17/2025 1:25:07 PM PDT by wally_bert (I cannot be sured for certain, but in my personal opinion I am certain that I am not sure..)
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To: nickcarraway

11 posted on 04/17/2025 1:27:56 PM PDT by Tell It Right (1 Thessalonians 5:21 -- Put everything to the test, hold fast to that which is true.)
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To: wally_bert

If you can look up The Norm Macdonald stand up routine where he talks about trying to order Coke when they only have Pepsi.


12 posted on 04/17/2025 1:28:16 PM PDT by Larry Lucido (Donate! Don't just post clickbait!)
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To: nickcarraway

Hmm, I thought that ilk was into Sprite.


13 posted on 04/17/2025 1:29:18 PM PDT by BigFreakinToad (All she is, is cackles in the wind.)
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To: nickcarraway

Al Sharpton has always been an evil man. He has done his share to screw this country up. Companies like Target and Pepsi need be more afraid of Everyday American than Al Sharpton.


14 posted on 04/17/2025 1:31:11 PM PDT by Revel
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To: nickcarraway

Has he looked into whoever makes Skittles and Taki?


15 posted on 04/17/2025 1:31:13 PM PDT by fruser1
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To: wally_bert

Norm Macdonald on Coke versus Pepsi.

https://youtu.be/TupRMH1ShME?si=6JPbsYhhruqJXq6n


16 posted on 04/17/2025 1:33:47 PM PDT by Larry Lucido (Donate! Don't just post clickbait!)
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To: All

Has Rev. Al paid his back taxes yet? If not, why isn’t he in prison?


17 posted on 04/17/2025 1:38:01 PM PDT by FLNittany
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To: nickcarraway

Al Sharpton is no more a Reverend than I am. He has never had a church. He’s never had a congregation. He never went to divinity school. He was “ordained” by a DC preacher when he was 10 years old and has perpetuated the lie ever since. He’s always trying to get face time on TV, but he’s almost always on the wrong side of the argument (e.g., Tawana Brawley, the Duke Five) and no matter how his lies destroy innocent people, he’s nowhere to be found when an apology is due. He is a sham and a persistent liar and the only reason the MSM even listens to him is because is carries the Democrat water for the Leftist.


18 posted on 04/17/2025 1:38:30 PM PDT by econjack
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To: econjack

But he has Roger Stone supporting him.


19 posted on 04/17/2025 1:40:40 PM PDT by nickcarraway
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To: nickcarraway

Just stick a nice fat check in Sharpton’s pocket and there won’t be any boycott.


20 posted on 04/17/2025 2:11:36 PM PDT by Orosius (A“Wake America Up Again )
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