Revealed: Pro-Kamala Social-Media Millions That Couldn't Sync 'Brat' With 'Democrat'

RealClearInvestigations ^ | 3/31/25 | Lee Fang

[CFW]

The abrupt withdrawal last year of President Joe Biden as the Democratic presidential nominee, followed rapidly by his replacement with Vice President Kamala Harris, irked many voters left out by the process. Yet social media seemed to ooze with enthusiasm and Gen Z-friendly hipster appeal.

Charli XCX: Now that was brat ... instagram.com/charli_xcx Influencers flooded the web with neon-matcha green pro-Harris videos synced to beats from singer Charli XCX's album “Brat” released last year. The poppy rave videos, gushed journalists, showed that Harris embodied the confidently independent "brat" vibe conveyed by the music. Social media pages bubbled with memes celebrating Harris as the voice of queer and black youth, in contrast with the Republican agenda of white supremacy. Digital creator Amelia Montooth, in one viral TikTok video, kissed a woman and tried searching for pornography, actions her sketch suggested would be banned if Harris lost the election.

As it turns out, the tidal wave of enthusiasm was not entirely genuine. Much of the content, including Montooth’s videos, was quietly funded by an elusive group of Democratic billionaires and major donors in an arrangement designed to conceal the payments from voters.

RealClearInvestigations obtained internal documents and WhatsApp messages from Democratic strategists behind the influencer campaign. Way to Win, one of the major donor groups behind the effort, spent more than $9.1 million on social media influencers during the 2024 presidential election – payments revealed here for the first time. The amount was touted in a document circulated after the election detailing the organization’s accomplishments.

[CFW]

Way to Win, in internal messages, touted its work with a stable of Democratic Party-affiliated influencers and activists, including Harry Sisson, Emily Amick, Kate Abu, and Dash Dobrofsky. The group also overtly cultivated “non-political creators” – influencers typically known for travel vlogs, comedic skits, or cooking recipes – and seeded them with “positive, specific pro-Kamala content” that was “integral in setting the tone on the Internet and driving additional organic digital support.” The effort often took the form of talking points that were rapidly distributed to the in-network creators.

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Fake. It was all fake. And, it was obviously fake. There was no support for Kamala Harris. I suspect even most of the votes for her in November were fake. Thirty percent of the vote was probably what she received.

[Steely Tom]

...irked many voters left out by the process.

It amused many voters on the winning side.

[CFW]

“It amused many voters on the winning side.”

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It did indeed.

Especially with all their cries of “threats to Democracy” directed at Trump/Vance and conservative voters.

[wildcard_redneck]

Whoever came up with the “brat” campaign as a moron. Who would want a cackling, moronic and whore to run the country as a brat?

[bitt]

GEE.. that’s a shame.. :)

[philman_36]

I love it when something in question is proven. It will be remembered next election too once more find out. Let the roasting commence...the poor sods.

The Democrats probably cheated like hell too yet Heels Up Harris was so radical a choice that voters simply not showing up to vote ended it for her.

[MinorityRepublican]

Whoever came up with the “brat” campaign as a moron. Who would want a cackling, moronic and whore to run the country as a brat?

They wouldn't listen to James Carville. He's a white man. And he's straight.

[VanShuyten]

A good article to get this old fart up to speed about how campaigns will be run in the future.

It also pointed out the fact that a lot of the stuff Camela did was not only ineffective, but also just stupid, although she might have just been targeting the average Dim voter, particularly young females.

[CFW]

“I love it when something in question is proven. It will be remembered next election too once more find out. Let the roasting commence...the poor sods”

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Yes. We all knew it. That little smarmy Harry Sisson should be called out on the scheme every time he posts on X.

[philman_36]

Best ran campaign ever. /sarcasm