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State Farm is forced into humiliating Super Bowl U-turn after LA wildfires... and the cost is immeasurable
UK Daily Mail ^ | 01/16/2025 | OLIVER SALT

Posted on 01/16/2025 9:12:41 AM PST by DFG

State Farm has pulled its commercial from next month's Super Bowl broadcast after receiving fierce criticism following the outbreak of the Los Angeles wildfires.

The major American insurance company has sparked fury amongst California homeowners this month amid the fires, which have destroyed thousands of homes and killed an estimated 25 people.

Just months before the devastating inferno broke out, State Farm made the controversial decision to revoke fire coverage for tens of thousands of residents in the state, leaving many in a state of crisis after their properties were turned to rubble.

A number of Hollywood stars have publicly hit out at the insurer over the cancellations, including comedic actor Rob Schneider, who furiously branded them a 'pile of crap'.

And amid the outrage, State Farm has abandoned its plan to run a commercial during Super Bowl LIX, which takes place on February 9 at Caesars Superdome in New Orleans.

Reports earlier this year suggested broadcasters Fox were charging $7million per 30-second spot for ads during the game. It is unclear whether State Farm had already paid that fee before opting to pull out.

A number of Hollywood stars have publicly hit out at the insurer over the cancellations, including comedic actor Rob Schneider, who furiously branded them a 'pile of crap'.

And amid the outrage, State Farm has abandoned its plan to run a commercial during Super Bowl LIX, which takes place on February 9 at Caesars Superdome in New Orleans.

Reports earlier this year suggested broadcasters Fox were charging $7million per 30-second spot for ads during the game. It is unclear whether State Farm had already paid that fee before opting to pull out.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Government; Politics/Elections
KEYWORDS: ad; california; statefarm; superbowl
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1 posted on 01/16/2025 9:12:41 AM PST by DFG
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To: DFG

State Farm wasn’t the only one


2 posted on 01/16/2025 9:14:16 AM PST by Teacher317
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To: DFG

How did they know when to revoke the insurance coverage?


3 posted on 01/16/2025 9:15:12 AM PST by nwrep
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To: DFG

Jake is devastated.


4 posted on 01/16/2025 9:15:34 AM PST by Night Hides Not (Remember the Alamo! Remember Goliad! Remember Gonzales! Come and Take It!)
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To: DFG

What’s black Jake gonna do now?


5 posted on 01/16/2025 9:16:18 AM PST by newfreep ("There is no race problem...just a problem race")
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To: DFG

The best way to avoid the government-caused, politically-inspired, leftist-manufactured outrage?

Just leave California completely.


6 posted on 01/16/2025 9:16:22 AM PST by PGR88
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To: DFG

It’s not that I have much regard for insurance companies, but they don’t have huge profit margins. They can’t afford to provide fire coverage in states where the governments practically guarantee catastrophic fires. Rob Schneider and others should be aiming their anger at the Democrats and their policies.


7 posted on 01/16/2025 9:16:59 AM PST by AnotherUnixGeek
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To: DFG

THE LEGISLATURE OF THE STATE OF CALIF DECIDED TO SET THE RATES FOR INSURANCE PREMIUMS-——THEMSELVES.

THE RATES WERE NOT IN LINE WITH REPLACEMENT COSTS.

INSURANCE COMPANIES DID NOT RENEW POLICIES.

SOOOO_—WHO CAUSED THIS CRISIS???

CALIF DEMOCRATS.


8 posted on 01/16/2025 9:17:08 AM PST by ridesthemiles (not giving up on TRUMP---EVER)
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To: DFG

They were asked to ensure a loss that was practically guaranteed by state leaders and laws. Looks like they were correct.

It would be like me buying a car that I openly intended to ram into a brick wall and asking someone to insure it.


9 posted on 01/16/2025 9:17:33 AM PST by DesertRhino (2016 Star Wars, 2020 The Empire Strikes Back, 2025... RETURN OF THE JEDI..Exactly.)
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To: DFG

And like a bad neighbor, State Farm’s not there.
Your agent: Smilin’ Jack
The adjuster: Joe Biden


10 posted on 01/16/2025 9:17:42 AM PST by tumblindice (America's founding fathers: all armed conservatives)
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To: DFG

Why did State Farm cancel so many policies? Did they have insider information, how unprepared Los Angeles would be for wildfires during Santa Anna winds. Did they know the Santa Ynez reservoir was not filled

https://www.cbsnews.com/news/la-fires-santa-ynez-reservoir-pacific-palisades-california/#:~:text=The%20reservoir%20was%20taken%20out%20of%20service%20to,leading%20the%20agency%20to%20drain%20it%20in%20February.


11 posted on 01/16/2025 9:17:59 AM PST by dennisw (DËMÔNràts - Truth is hate to people who hate truth.)
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To: DFG

I have a love hate relationship with insurance companies. On the one hand, they do pay for damages, but then they raise rates, especially when they’ve had to pay off on huge claims like California disasters.


12 posted on 01/16/2025 9:18:00 AM PST by Flaming Conservative ((Pray without ceasing))
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To: newfreep

13 posted on 01/16/2025 9:18:48 AM PST by dfwgator (Endut! Hoch Hech!)
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To: DFG

A number of Hollywood stars have publicly hit out at the insurer over the cancellations,


and who caused the cancelations?

Personally, as a member of the mutual insurance company, I support the leadership. and I am ok with doing without the commercial.

people think insurance is a right.

People think that insurance should eliminate risk. It is a way of managing risk.

Risk is always there, insurance is just one tool.


14 posted on 01/16/2025 9:19:05 AM PST by PeterPrinciple (Thinking Caps are no longer being issued, but there must be a warehouse full of them somewhere)
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To: nwrep

“How did they know when to revoke the insurance coverage?”

Actuaries. The experience of the last few years. Watching the state double down on state polices and laws that lead directly to those losses. Basically just knowing when to walk away from the card table and understanding the sunk cost fallacy.

It ain’t rocket surgery.


15 posted on 01/16/2025 9:21:08 AM PST by DesertRhino (2016 Star Wars, 2020 The Empire Strikes Back, 2025... RETURN OF THE JEDI..Exactly.)
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To: nwrep

I think they did their homework unlike the various CA govt agencies/bodies and rightly concluded the risk was too high. The data was there for everyone to see it I think.


16 posted on 01/16/2025 9:21:40 AM PST by 556x45
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To: DFG
F State farm. I have had homeowners through State Farm, on a few different houses,for 33 years. Never once did I put in a claim and every year my Insurance goes up. I'm sure it will go up again next year. It is time to look for another insurance company.
17 posted on 01/16/2025 9:26:25 AM PST by 4yearlurker ('Roll his bones over the stones he just a pauper nobody knows.")
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To: Flaming Conservative

Perfectly understandable to me. Like every other business, insurance companies exist to make a profit, NOT to give money away.

Those who buy the policies are betting against themselves; that they will get more money from insurance claims than they pay in premiums.

The insurance companies ALWAYS win that bet.


18 posted on 01/16/2025 9:26:33 AM PST by Chuckster (Friends don't let friends eat FARMED FISH.)
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To: DFG

They kicked me off last December, giving me essentially about 8 business days over the Christmas and New Years holidays to scramble for a new company.


19 posted on 01/16/2025 9:26:51 AM PST by Az Joe (We can't spare President Trump; He fights!)
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To: dennisw
Why did State Farm cancel so many policies?

Because they didn't want to take the risk. Maybe they knew everything you stated. It was all public knowledge if one was willing to investigate. Insider information was not required.

20 posted on 01/16/2025 9:27:14 AM PST by frogjerk
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