Posted on 01/13/2025 9:34:08 AM PST by jerod
Conservative think-tank submitted proposal recommending company abandon DEI

Apple's board of directors recommended investors vote against a shareholder proposal to abolish the company's diversity, equity and inclusion (DEI) programs, according to a proxy filing from the company.
The National Center for Public Policy, a conservative think-tank, submitted a proposal that the company consider abolishing its "Inclusion & Diversity program, policies, department and goals."
The proposal cited recent Supreme Court decisions, and made the argument that DEI poses "litigation, reputational and financial risks to companies" and could make Apple more vulnerable to lawsuits.
Apple responded that it had a well-established compliance program and the proposal was unnecessary. It added that the shareholder proposal was an inappropriate attempt to micromanage Apple's business strategy.
"Apple is an equal opportunity employer and does not discriminate in recruiting, hiring, training or promoting on any basis protected by law," the iPhone maker said in the filing. The news was first reported by TechCrunch.
Several major companies, including Meta and Amazon, are winding down diversity programs ahead of Donald Trump's return to the U.S. presidency as conservative opposition to such initiatives grows louder.
Conservative groups have denounced DEI programs and threatened to sue companies over them, emboldened by a U.S. Supreme Court ruling in 2023 that struck down affirmative action in university admissions decisions.
The changes show how some of America's biggest businesses have reacted to a larger conservative backlash against diversity initiatives, which multiplied after widespread protests following the police killings of George Floyd and other Black Americans in 2020.
At least it will maintain their product placement role in Hollywood movies.
Another one: Target.
It sounds like Apple has a problem with racist and homophobe employees. Probably using DEI to keep from getting their asses sued.
Costco’s board did this too. Most people do not know they have been run by hard core leftist rats for years.
Good. One more reason for me to continue hating Apple and everything it produces.
They’ll come around. They just need to lose a few billion.
The new incoming PDJT DoJ may just have to sue all of the entities that still use that DEI crap for violations of the 14th amendment
Apple's CEO Tim Cook is gay and the supporter of gay (homosexual and deviant) rights and organizations. Abandoning DEI would be anathema to his values and worldview.
No surprise; the CEO, Tim Cook, is a LGBT superstar.
Considering where Costco’s HQ is (Issaquah, WA, A suburb of Seattle), I am not surprised.
It probably won’t hurt them much; people are addicted to their apple devices. I am not one of them, but I hear their computers are superior.
Cook was in Mara Lago last week.
I know; like the others, angling for some perks, maybe in the form of tax breaks or sidestepping the H-1B scandal. Don’t mistake his visit as a sign of impending conservativism; he checks too many leftoid boxes.
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