I’ll repeat this from an earlier thread. I was in the media for 40 years, and it happened EVERY election, in nearly EVERY race, from dogcatcher to President:
At this point in every campaign for decades, the media’s pollsters make it look close so BOTH SIDES continue buying up advertising. Political season is Christmas for media outlets, particularly since candidates must pay for their advertising UP FRONT.
So look for pollsters to portray this race and other races to be tight, neck-and-neck, until the day before Election Day, when the real numbers will be reported to shore up what is left of the pollsters’ credibility.
The polls right now are all about advertising dollars for the media, not political reality.
In plain English, "Follow the money."
(literally translated: to whose good?)
Yes, that’s true. At some point closer to the election the polls tend to start moving and the trend will seem more universal until see can see more accurate results. Trying to save face near the end.
One, what campaign is going to hire a pollster who delivers bad news? The campaign can't use the pollster's results in their donation requests if they are far behind.
Two, the polls have to be portrayed as close so that when the 3 am ballot dump occurs and she "wins" it will be more believable.