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Harley-Davidson CEO compares himself to 'Taliban' in effort to remake motorcycle brand
FoxNews ^ | 8-17-24 | Kerry J. Byrne

Posted on 08/17/2024 4:44:13 PM PDT by bimboeruption

The Harley-Davidson motorcycle brand and business model are being "attacked" from within, social-media influencer Robby Starbuck suggested in a new post on X.

He cited the words of the company's own CEO, Jochen Zeitz, who's been accused of going woke as he oversees the iconic brand. The German-born Zeitz took over as CEO in May 2020.

"Imagine standing in front of CEOs of luxury brands that now think you are the ‘sustainable Taliban,’ as somebody once called me," Zeitz said in a speech at the Zermatt Summit in Switzerland in 2020, referencing his time as board member of Kiering, parent company of Gucci, Puma and Stella McCartney.

A few minutes later in the same speech, Zeitz referenced the terror group again, as shown in the video that Starbuck shared this week.

"Of course, Harley’s all about the sound and the smell of the Harley-Davidson, isn’t it?" Zeitz said to attendees at the chic Swiss conference.

"So I became the Taliban again in a sustainable way," Zeitz said in the video, as he's shown smiling and walking back and forth on stage and referencing Harley-Davidson.

"I decided to share, to create a sustainability committee, which I'm still chairing today."

Starbuck, along with his social media followers and many longtime Harley-Davidson riders, were shocked by the CEO's glib comparison to a terror group that has American blood on its hands.

"I think it's f------ disgusting," motorcycling media mogul James "Hollywood" Macecari told Fox News Digital upon hearing the comparison.

The Taliban is the globally condemned terrorist group that rules Afghanistan. It offered a home base for Osama bin Laden and his Al-Qaeda terror network before and after it plotted its Sept. 11, 2001 terror attacks on the United States.

(Excerpt) Read more at foxnews.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: harley; moron; motorcycle; taliban; zeitz
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To: bankwalker

I’ve heard that said. :-)

I love it. Been riding over 50 years, 31 of them on THAT Bike.


21 posted on 08/17/2024 5:04:37 PM PDT by left that other site ("Providence" ain't just a city in Rhode Island.)
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To: bimboeruption

Feed the French, shoot the Germans.
Lee Marvin


22 posted on 08/17/2024 5:05:19 PM PDT by tumblindice (America's founding fathers: all armed conservatives)
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To: martin_fierro

Motorcycle Hooligan Ping


23 posted on 08/17/2024 5:05:49 PM PDT by left that other site ("Providence" ain't just a city in Rhode Island.)
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To: left that other site

Yvw.


24 posted on 08/17/2024 5:06:04 PM PDT by Kudsman (Stop the steal 24: Vote early)
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To: left that other site

And...sorry.


25 posted on 08/17/2024 5:06:41 PM PDT by Kudsman (Stop the steal 24: Vote early)
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To: left that other site

>my 93FXR.

I have one of those. Best frame HD ever made.


26 posted on 08/17/2024 5:06:58 PM PDT by fretzer
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To: bimboeruption
Sick, beyond merely woke.

Indian?

If I were in the market, that would be for moi.

Q for the Harley aficionados, keeping your ride or going to Indian (or Beemer or Honda)?

27 posted on 08/17/2024 5:13:07 PM PDT by Seaplaner (Never give in. Never give in. Never, never, never...in nothing, great or small...Winston ChurchIill)
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To: fretzer

I Agree.


28 posted on 08/17/2024 5:13:45 PM PDT by left that other site ("Providence" ain't just a city in Rhode Island.)
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To: bimboeruption

Imagine the marketing if he had been in charge of Volkswagen in the US in the 50s and 60s.


29 posted on 08/17/2024 5:14:09 PM PDT by omega4412
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To: bimboeruption

https://duckduckgo.com/?q=harley+davidson+taliban&ia=web\

the net knows........................


30 posted on 08/17/2024 5:16:37 PM PDT by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: bimboeruption

https://www.dailymail.co.uk/news/article-13727741/harley-davidson-ceo-jochen-zeitz-woke-company-Sturgis.html

furious owners at the world’s biggest biker rally have told DailyMail.com they believe the historic company is heading for the end of the road – thanks to its ‘woke’ boss.


31 posted on 08/17/2024 5:18:26 PM PDT by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: bimboeruption

social-media influencer Robby Starbuck suggested in a new post on X.


There are some good social media influencers it appears?


32 posted on 08/17/2024 5:20:16 PM PDT by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: KC Burke
I wonder who put him in the saddle.

The board...apparently.

In alignment with the board...
snip...He has the unequivocal support of the board.
Jochen Zeitz Appointed President And Chief Executive Officer Of Harley-Davidson

33 posted on 08/17/2024 5:29:33 PM PDT by philman_36 (Pride breakfasted with plenty, dined with poverty and supped with infamy. Benjamin Franklin)
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To: philman_36

Sounds like the riders should stage a hostile takeover imo.


34 posted on 08/17/2024 5:33:10 PM PDT by Kudsman (Stop the steal 24: Vote early)
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To: bimboeruption

I have a great idea. Let’s hire a CEO who hates our brand, our customers, and our history. It’ll be fun to watch what happens as a result.


35 posted on 08/17/2024 5:35:54 PM PDT by Steely Tom ([Voter Fraud] == [Civil War])
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To: Kudsman

I don’t know about the riders, but the stockholders may have a thing or two to say after this.


36 posted on 08/17/2024 5:38:14 PM PDT by philman_36 (Pride breakfasted with plenty, dined with poverty and supped with infamy. Benjamin Franklin)
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To: bimboeruption

Sustainability? So Harley-Davidson is going green?


37 posted on 08/17/2024 5:40:07 PM PDT by PAR35
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To: philman_36

OK. I get that. My point includes a whole gaggle throwing their voice behind whatever “board member” speaks up first about jettisoning the woker joker crap.


38 posted on 08/17/2024 5:41:57 PM PDT by Kudsman (Stop the steal 24: Vote early)
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Pie in the sky I know.

However, bikers are a pretty close knit group. If anyone can fight this idocy my money is on them. Dont even care if they are the favorites, just book the win instead of throwing the ticket away.

39 posted on 08/17/2024 5:50:21 PM PDT by Kudsman (Stop the steal 24: Vote early)
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To: bimboeruption

“”Of course, Harley’s all about the sound and the smell of the Harley-Davidson, isn’t it?””

Notice motorcycle riding is not mentioned.

The “lifestyle” means “profiling” back on forth at low speed in urban environs from what I have seen.


40 posted on 08/17/2024 5:50:34 PM PDT by doorgunner69 (I don't know what he said at the end of that sentence. i don't think he knows what he said either)
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