Posted on 08/01/2024 7:54:23 AM PDT by Salman
This deal sank like a stone.
Legendary pro wrestler Dwayne “The Rock” Johnson’s $11 million partnership with the US Army was so disastrous that it appears to have actually hindered recruitment efforts for the military branch, according to a report.
The Army is now trying to recoup its money after claiming “The Rock” didn’t hold up his end of the deal by sharing an agreed-upon number of social media posts during the United Football League season, Military.com reported.
The Army declared the relationship as a net negative — with an evaluation projecting that it led to a loss of 38 enlistments as resources tied up in the deal could have potentially been used elsewhere with a more advantageous recruitment outcome, according to an internal review of the plan obtained by the outlet.
The military branch inked a contract with Johnson, a UFL co-owner, earlier this year that would see prominent Army branding on player uniforms and during games, while Johnson acted as a de facto spokesperson for the Army on social media.
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(Excerpt) Read more at nypost.com ...
They had a branding tie in with US Army recruiting that didn't help either entity.
Why am I laughing?
Gotta hand it to the guy, he knows which side his bread is buttered on.
Wait, what am I talking about? I'm a veteran. That's just crazy talk. It makes too much sense.
($11M to The Rock for US Army recruitment?)
Sounds just like the kind of idiocy I would expect them to do these days...
He’s laughing all the way to the bank.
$11 million? No biggie
We’ve got $35 trillion in debt, a printing press, and a Federal Reserve to buy it all.
With 396 million followers on Instagram, Johnson’s posts were valued by the Army at $1 million each. As part of the agreement, the “Moana” star would share five posts elevating the military branch throughout the UFL’s inaugural season from March through June.
But Johnson allegedly failed to hold up his side of the deal — only sharing two Army-related posts since April, the documents state.
Maybe he could help Maui rebuild with that money but will probably invest in redevelopment of historic town instead.
Lost only only 38?
Ain’t even a full single company of Boot Camp recruits.
Now, for how many dollars spent?
11M to The Rock is puny compared to that babe that made off with 109M from some defense department program reported a few weeks ago. She did get caught though and astonishingly one of her cohorts said she should not go to jail because she is good person.
We are doomed.
Wow
The woke bank, he is a lib, so maybe no non-soy boys want to join.
I suppose there were commercials during broadcasts urging viewers to enlist.
Also Johnson’s social media posts — 396 million followers? They wanted 5 posts during the season and he made 2?
10 game schedule plus semifinal and final playoffs.
You’d think they would have asked for a 3rd post sooner.
I suppose his staff makes the posts. I’m guessing they wanted the Army to tell them what they wanted to say.
Why would you pay someone $11 million for Army recruitment ads when he has never worn a uniform a day in his life?
The Rock being from Hawaii is of the Hawaiian kind, all Lava rock, full of holes. All muscle and no brains like most Hawaiian males.
That could have funded a lot of drag queen child groomers...
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