And I said that in my experience the under 40-45 men are the ones who want new drugs vs pt, diet etc. That is based on mostly my comp clients, but I have no idea whether it is because they were persuaded by friends, by a TV commercial, a doc-or the good fairy. I just know what I see and what goes into my report to the insurance carrier. Of course male or female, they are steered to PT and diet for weight loss and rehab first, always.
Do I think that pharma uses advertising for mass persuasion for adoption of a new drug just as politicians do for a new thing? Oh, hell yes, and it is just as underhanded and calculated-I don’t think they really aim at the sex of the person-they just both use the magic spell/potion approach they know wins the most gullible people. Excuse the sentiments, but deceptive advertising means you have a lousy product/idea to sell...
You never figured out what I was posting about.