I am still waiting for somebody in the Haley camp to admit what a disaster that campaign was—blew nine figures to get crushed.
So far they are keeping silent.
A whole lot of campaigns are run for publicity and marketing of a personality, to create the wealth and power that comes from the resulting celebrity and positions on TV or in think tanks and on boards, not to win, a few just seem to like the lifestyle and attention of getting to run every 4 years, hotels, meals, travel, adulation, new customers for your newsletters and columns.
When everything is paid for by fans, some take it, a lot of climbers would love to be able to use millions of free dollars to build a public persona and create a media future for themselves.