Reagan was the master of both mediums.
JFK was the master of TV.
I can’t remember anybody else who was even moderately skilled other than those two.
It’s too bad President Trump doesn’t do commentaries via podcast.
He can reach millions via Apple Podcast, Spotify, etc.
3-5 minutes max, 2-3/week.
Completely bypass the MSM. His message, tightly focused without the MSM filter.
He doesn’t have the ideal voice for that.
But there’s demographics he would reach that way that simply don’t watch TV.