Ford has a well documented history of production fook-ups from H Ford I refusing to abandon the Model ‘T’ when it was well past it’s prime to the Edsel, and beyond. And now this cluster-fook of a pickup truck. It is a wonder that Ford is still in business ... until you see the sticker prices on their vehicles.
Ford customers made it clear in the mid-1920s that the venerable Tin Lizzie – the Ford Model T - had run its course and that it was time for Ford to develop the “next big thing” for the automobile market.
While competitors were building cars that were better suited to the quickly modernizing roads and consumer tastes, Henry Ford believed that the Model T was still the best option for those living in rural areas, as well as those who desired accessible prices.
It became clear to everyone that updates and lower prices for the T would no longer suffice, so in late 1926 Henry Ford directed his engineers to start work on a new Ford – the Model A.