Whats behind it?
People under the age of 50 have no interest or idea what a newspaper or a magazine is.
Go anywhere, to a store, a Walmart, a doctors waiting room and everyone is staring into a Smart Phone getting what ever news or latest hot video from whom ever and it’s all in real time. No one reads newspapers anymore. Print media is a dead man walking.
I'd occasionally pick it up when visiting from Atlanta, GA. Subscribed years ago and now receive it in Huntsville, AL.