When I lived in Colorado, I loved to see farmers drive into town with their pristine cherry red F250 pickups that had nary a speck of dust nor scratch. They must have been the best farmers ever being able to farm without doing any damage to their trucks.
My folks owned a feed store in NE Oklahoma. I remember farmers and ranchers coming to town in their new pickups. They sold some cows, or had a good crop.
Within a month, they were at the store to buy something. The bed would be crushed in on one side, and the tail gate missing. Next time the bed was gone , and a steel flatbed was in its place. Never saw one stay nice very long.