[Fiji Hill]

the Church left Hollywood, and by 1969, the movie of the year was X-rated, “Midnight Cowboy.”

I have never seen "Midnight Cowboy" and probably never will. I assume it's about midnight, but it is probably not about a cowboy.

[Captain Peter Blood]

The beginning of the end of Hollywood in terms of Movie Attendance started in about 1966 with the new avant garde films being made and Midnight Cowboy, an X rated film, put it in the hole. Attendance never recovered. In about 1965 75 million people were going regularly to the movies, 10 years later about half that was left.
Today even worse.