The thing about these wokester/leftist company leaders is that they are zealots and fanatics. They are willing to take a short term / temporary hit to their company financials. They keep a low profile and wait for the outrage to pass so that their financials recover soon. The only way to make them pay is for the financial loss to be long term and significant.
And I don't think they are just fanatics. They are completely indoctrinated into believing utter bullsh!t.
I think they are insane.