Because ULA and others can't get the job done, and have been more heavily subsidized for years beyond what SpaceX gets. The others have ripped off taxpayers for years. At least SpaceX is getting our astronauts and supplies to space, not to mention heavy lift projects for the military and science.
Like I said, rebranding. In addition, it is not Space, it is Low Earth Orbit(as around a table)...no one has traveled into the void of darkness. Space is a fantasy.
When you contract to provide a needed product the money you receive is not a subsidy.
Space has always been a Grift. You cannot justify this old footage from Voyager. The Grift is old and deep.
https://m.youtube.com/watch?v=C8EjY3V-ioc