The article posted that started this thread clearly states the purchased the weather channel in 2016 for 2 billion and the current value is 1 billion, basically 1 billion down the drain in a business they knew nothing about.
Quote from the article:
IBM paid $2 billion for the company in 2016 and has reportedly been exploring a sale since at least April, as it seeks to streamline its business. The company said its weather unit serves an average of 415 million people monthly, and reports in April estimated the coming deal to be valued at more than $1 billion.
Link to entire article.
This article is wrong about IBM having owned the cable channel.
When IBM purchased the Weather Company back in 2016, I looked into it and determined that they did NOT purchase the cable channel.
The Wikipedia article for The Weather Company states:
“The Weather Company was previously owned by a consortium made up of the Blackstone Group, Bain Capital, and NBCUniversal. That consortium sold the Weather Company’s product and technology assets to IBM on January 29, 2016, but retained possession of The Weather Channel cable network until March 2018, when it was sold to Entertainment Studios.[2] “
https://en.wikipedia.org/wiki/The_Weather_Company
“The cable TV segment was not acquired by IBM, but will license weather forecast data and analytics from IBM under a long-term contract.”