The Swamp is a pervasive entity. It is populated by many people from all levels of government. It is also populated by a few outside government.
Namely, campaign advisors.
Think for a moment about these people. What does such a career look like? How do they make money?
Answer: They get paid from campaign finance. It largely will not matter to them how their candidate is doing. It matters to them how much fundraising their candidate is able to do. And it damn sure matters to them that their candidate not drop out of a race. All their years of influencing and the skills accumulated to do that are brought to bear on any candidate who is losing. DO NOT DROP OUT. This may happen. That may happen. We have enough money to continue (which means to pay me).
When you hear reports of a candidate who just does not want to drop out because they have this commitment or that commitment — it’s none of that. They do not drop out because their staff is in their ear every morning telling them what they want to hear — so that the staff’s paychecks continue.
This is the Swamp, people. This is how all the GOPe hate you know who.
Always follow the money. It explains a lot.