Posted on 08/11/2023 3:29:10 PM PDT by DFG
Candy brand Skittles is facing backlash after partnering with GLAAD and altering some of its packaging to include 'Black Trans Lives Matter' messaging.
Images of the packet on social media prompted an outpouring of criticism on Twitter today, with many likening the 'woke' marketing to Dylan Mulvaney being used in Bud Light advertising.
It's the fourth year Skittles has teamed up with GLAAD (the Gay & Lesbian Alliance Against Defamation) to 'support the LGBTQ+ community by amplifying and celebrating their stories', according to Skittles' official website.
In a series of limited edition Pride Packs, the candy company has ditched its staple color wheel and opted for a toned-down packet with an illustration.
In previous years, the packets were all-gray to 'represent the brand’s cemented efforts of support', however last year the concept was changed to include work from five LGBTQ+ artists.
They were asked to create original designs which represented how they “see the rainbow” every day.
One example says 'express urself', while another includes the text 'Black Trans Lives Matter'.
'Bruh anytime a company does this it seems in-genuine when their only goal is maximizing profit for shareholders,' another claimed.
'I didn’t want to have to do this skittles.. bye,' a disappointed customer added.
(Excerpt) Read more at dailymail.co.uk ...
“The first duty of an organization is to survive and the guiding principle of business economics is NOT the maximization of profit, it is the avoidance of loss.” - Peter Drucker
Another company shoots themselves in the foot, bye bye skittles
Skittles has had the rainbow forever, and I never thought of it as being a LGBTQRST+ branding, but now I do and like all of you I will not forget
MM Mars
Not to me they don't.
Color me callous, I suppose.
All these WOKE companies can dramatically improve their bottom line with one simple step.
Eliminate the P.R. and DEI departments.
Companies never learn, smh.
On long drives on the Interstate, skittles and a large bottle of water was my go-to snack at rest stops. No more. Never again for skittles.
Getcha sum dat purple drank!
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