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The staying power of the Bud Light boycott
Axios ^ | July 9, 2023 | Eleanor Hawkins

Posted on 07/09/2023 2:03:13 PM PDT by Republicans 2016 2020

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To: Republicans 2016 2020

Mostly, I think this boycott has staying power due to the abundant replacements available in every market.

Having worked for Miller Brewing Company for about five years, I know the public interest in beer is an ebb and flow type scenario. As the microbreweries exploded in the early 2000s, most large beer companies saw a direct impact on their sales. Several companies upped their advertising and tried different approaches. Miller decided to become a large-scale brewer and distributor for many of the “very popular” microbrews throughout the US.

Most people may say they are going to boycott Walmart, but due to its footprint in America, it would be almost impossible to completely do so. So, in time people return to their habits and patterns and they wind up back at the self-checkout at their local Walmart.

The bottom line is very simple: there are too many readily available, acceptable replacements for Bud Light - PERIOD!


61 posted on 07/10/2023 7:20:09 AM PDT by ExTxMarine
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To: AndyTheBear
I agree that this is different than a boycott.

The product's reputation is ruined.

Personally I can never order a Bud Light in a bar again, or even buy in it a store, lest people think I am in support of the transgender/homosexual agenda.

I know I shouldn't care about what other people think of me. But I don't care enough about Bud Light to invite that kind of critique.

If it was a brand of beer that I really liked that made a PR stumble like this, I might still order it at the bar and tell my critics to shove off but Bud Light does not inspire that kind of loyalty in me. It is no better or worse than the half dozen or so other brands out there making a watered down, tasteless brew.

62 posted on 07/10/2023 7:29:54 AM PDT by SamAdams76 (5,301,904 Truth | 86,921,174 Twitter)
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To: Republicans 2016 2020

when can we expect the 2q results?

cuz i think they have been downplaying the loss in sales


63 posted on 07/10/2023 7:35:13 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: AndyTheBear
They just lost interest in the brand.

Exactly this. It was bought by people because they'd been buying it for years/decades. All it took was a little bit of a push and the buying habits changed.
64 posted on 07/10/2023 7:43:14 AM PDT by proud_dad_of_two (Formerly MikefromOhio (I couldn't remember my password and lost the email account too!))
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To: proud_dad_of_two
Buying for the habitual brand, definitely not for the taste!

Once the habit is broken, it is gone.

65 posted on 07/10/2023 7:45:05 AM PDT by going hot (Happiness is a Momma Deuce)
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To: csn vinnie

Miller Lite has a taste of clover to it. And is generally better tasting.


66 posted on 07/10/2023 7:55:10 AM PDT by Justa (If where you came from is so great then why aren't Floridians moving there?)
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To: fhayek

yes

unfortunately

going without

is a bit much for most

otherwise

we would be winning

as it is

we are hanging onto this Republic

by our fingernails

cuz most just wont go without


67 posted on 07/10/2023 8:09:23 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Hojczyk

[Bed Bath and Beyond was first…]

Bed Bath and Begone

LOL

Somebody did that at FR


68 posted on 07/16/2023 1:28:29 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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