PBR is actually a good mass-produced pilsner. The tranny tinkle belongs no where near it.
BL will be in the distribution chains for another quarter or two until it’s finally flushed. That’s when its real numbers will be shown.
And it’s not a boycott. It’s repudiation. Re-branding. Customers are not coming back.
Exactly. Advertising works. It's now almost universally known as 'tranny fluid'. You don't recover from that. It's not really so much a boycott, as an absolute rebrand of the target.