They’re still in business? I guess a handful of trannies, lbq’s, and people without taste buds are keeping them alive?
They are still in business because most people just don’t care about all this crap. Boycott this boycott that such meaningless BS.
That level of decrease will affect operations and cost efficiencies, but not put the brand out of business on its own. Production can be reduced, locations can shut down and lay off employees, but not stop the business entirely. Closing down the brand will require a conscious decision on the makers' part.