Posted on 07/08/2023 11:26:55 PM PDT by knighthawk
Indigenous chief wants to take back Ben & Jerry’s HQ built on “stolen” land https://www.newsweek.com/ben-jerrys-headquarters-vermont-indigenous-chief-stolen-land-1811532
Don’t want no benny-boy beer.
This is going to be studied in business schools for decades.
+++++++++++++++++
If what you say is true, and it probably is, then it shows how stupid people in business world truly are. The fact that this ‘bud light’ decision requires deliberation, reflection and “studying” highlights my point. Its like taking a class to convince a vehicle dynamics engineer the need to make a tire circular.
What folks really want to know is:
What is the ranking of Billy Beer!!!!
Dilly Dilly
They are still in business because most people just don’t care about all this crap. Boycott this boycott that such meaningless BS.
They chose badly
That level of decrease will affect operations and cost efficiencies, but not put the brand out of business on its own. Production can be reduced, locations can shut down and lay off employees, but not stop the business entirely. Closing down the brand will require a conscious decision on the makers' part.
PBR is actually a good mass-produced pilsner. The tranny tinkle belongs no where near it.
BL will be in the distribution chains for another quarter or two until it’s finally flushed. That’s when its real numbers will be shown.
And it’s not a boycott. It’s repudiation. Re-branding. Customers are not coming back.
What this and a few other recent cases demonstrate is not to confuse your business with politics. The second your business stands for a particular divisive political position you have po'd half of your customers. Take two such stances and the number could easily climb north of 3/4s.
Then there is the further issue of targeting a group with money who will buy your product to pander to a group who won't and can't because they don't have money.
“Real Woman with a Penis”
LOL!
This wasn’t really so much a organised boycott. BL marketed their product to the exact wrong demographic...one that the majority are quite tired of having pushed in their faces to begin with.
A demographic..BTW.. that is fine turning children into eunuchs and the parents have no say in the matter.
And at the very least are okay with biological males competing with biological females. Including having to shower with a man who claims to be a women.
I’m concerned about the Bud Light tranny. His fellow fruits are probably the most unstable around. I can picture an angry one approaching the can tranny and yelling “what makes you worth 20 billion dollars? How are you a better fruit than me?” Then BLAM, BLAM etc. I’m pretty sure the journos have already wrote the story blaming us.
Then you'll have to speak Spanish, as the Mexicans are the ones propping up both Modelo and Bud Light, Modelo to start and the dirt-cheap Bud Light suitcase to finish around 2am.
They can relabel it as snail and slug killer.
The heck with the mass produced swill, check out your local craft brewers or small regional breweries. Schells Brewing, in New Ulm, Minnesota is the second oldest family owned brewery in the US and produces some excellent products.
+1
Schell’s in rural southern Minnesota, New Ulm, makes good stuff.
Used to bring pickup truck’s worth to rural Iowa for friends and neighbors.
The Yeungling of the Midwest.
You completely missed the point of my post, which is that it's easy to boycott when you have alternatives, but not so easy when you don't. The NFL is a prime example.
I know some will reply "but I've been boycotting the NFL since [fill in the blanks]..." and that's great, but there are still far too many who complain about the NFL going woke but still support them with their dollars.
Yes, it is, although they're going to have to figure out what happened first. I have seen no sign that Blight or its parent company have done so.
What they will teach when they do figure it out is this: although they acted like the social media are fancy new toys this was, in fact, nothing more than a conventional celebrity endorsement. With which you do two things: (1) you script it (celebs are prone to say incredibly stupid stuff on impulse and this one did), and (2) you test it, usually with focus groups, before you release it. Blight's people did neither, depending instead on Heinerscheid's gut feeling and the advice of a wet-behind-the-ears ad agency named Captiv8, and stepped on a big, fat landmine.
None of this has much to do with politics, only with a marketing department who decided not to play by their own rules which would have provided a warning. I didn't - couldn't - believe at first that they didn't recognize the politics but now I believe that Heinerscheid, at least, did and didn't think it mattered because she was by God going to get The Message out come hell or high water. And both hell and high water arrived.
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