[Blue Highway]

"I've destroyed Anheiser-Busch who's next?"

[butlerweave]

The smile of a Lizard

[2manydegrees]

This whole “Bud Light” drama is a true popcorn-eating delight.

You have put your finger on the best part— A brand move that would have been made at a lower level in the corporate decision loop has become a brand-critical decision.

Nobody in the Anheuser-Busch C-suite even gave a thought about whether to support “Pride Month”. Some relatively small execs in the ESG image office made that routine move.

Next year at A-B, this will be the CEO’s most important decision.

And... Next year all retailers will want upper-level review of “Pride”.

[Mr. K]

Am I the only one that sees a demon face when this image pops up anywhere?