Freedom.
If you try to wake me up inside my house (I am a very light sleeper), you are probably dead.
I fight because my freedom includes my safety (i.e., my ability to be free within my own domain).
My "want" is my freedom.
I can't answer for other people, but I have always been what one might call a free spirit. I am not a company man. Though I have worked for companies, I was always in a position where I called the shots for myself and my unit.
As said, I can't answer for others, but I treasure my freedom enough to fight for it.
Re: your question to farmers about why they farm, I would think most of them would say because I don't want to have to answer to someone else. "I want to be my own man...I want to run my own business."
All the above aside, I agree with you that many if not most people may not give a damn about their freedom and may not have even thought about it.
As said, I can only speak for myself.
It means one thing.
Freedom.
Freedom AND responsibility
Most people don’t connect the two. Can’t have one without the other.