[Rummyfan]

The fun didn’t begin on the screen, however. It began with Lucas and Spielberg who, after making all those big-budget blockbusters, got the idea of shooting an action movie just as quickly and as cheaply as they could. They wanted to make a movie for the sheer joy of making a movie — and it showed in every frame.

Raiders was shot in just 73 days on a budget of $18 million, or maybe $60 million in today’s dollars. A modern blockbuster will easily spend double or even triple that $60 million just on marketing costs.

[waterhill]

modern blockbuster will easily spend double or even triple that $60 million just on marketing costs.

Have not seen any Taco Bell or Pizza Hut promos..... usually they are all over it like a cheap suit....