“The fact that folks actually line up for this over-priced swill is astounding.”
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It is, but brillant how the company figured out how to add cachet to a simple cup of coffee. The brand loyalty, despite the price, is something to behold.
That said, its interesting to watch the woke employees turn against the woke company.
It’s the cup with the name on it that costs $5.. show off who the person is.
One time my daughter wanted a certain kind/name jeans at a certain store in the mall.. with the bag with the name of the shop on it. Kmart had the exact same jeans for $10 less and I refused to buy the ones in the mall. We went to Kmart.
Of course she was not happy.. but here we are some years later.. she remembers and what was so important then, does not matter now.