[ansel12]

“”Marcondes told an audience at the Cannes Lions International Festival of Creativity. He said brands in this situation should remain open to learning and understanding their customers.””

This article and a LOT of articles are leaving out the main reason Budweiser was there.

He was picking up the award for “Cannes Lions Creative Marketer of the Year in 2023”, a record-breaking 2 winning years in a row.

” we have named ABI the Cannes Lions Creative Marketer of the Year in 2023,” said Simon Cook, Chief Executive Officer of LIONS. “ABI is the first company to be awarded for two consecutive years.”

[1Old Pro]

He was picking up the award for “Cannes Lions Creative Marketer of the Year in 2023”

Probably on his way to pick up the nobel peace prize too.

[Boogieman]

Well, it’s the “creative marketing” award, not the “successful marketing” award.

[TChad]

He said brands in this situation should remain open to learning and understanding their customers.

"Even when they're disgusting transphobic white vermin like our customers."

[Cuttnhorse]

He said brands in this situation should remain open to learning and understanding their customers.”

Dummy, I have a better idea...just give me a call and I'll tell you if what you have in mind for advertising is a good idea.
I coulda saved you a boatload of money and brand disgrace.
Hard to imagine how anyone gets to his level of management while being so stupid.