US CEO of Bud Light maker tells customers 'we hear you' after brand loses best-selling American beer crown

Business insider ^ | 6-16-23 | Grace Mayer

[dynachrome]

The US CEO of Bud Light's owner, Anheuser-Busch, released a statement outlining steps the company is taking to alleviate backlash the brand has faced over the last two months since a single promotion with a transgender influencer.

"Over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees," Brendan Whitworth wrote in the statement.

To alleviate the impacts Anheuser-Busch's employees and business partners have faced, Whitworth said the company will provide financial assistance to the beer brand's independent wholesalers that would support their employees.

Whitworth also directly addressed Bud Light's customers: "We hear you. Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you've always loved about our brand – that it's easy to drink and easy to enjoy."

[dynachrome]

Too little and way too late.

[Tell It Right]

Too late. Americans have sobered up.

[Truthsearcher]

Too little is the main problem.

A contrite apology, even late, could help. But this wasn’t that at all. Nowhere in that statement was an apology, just a “can we just move on and not talk about this any more” attempt at redirection.

[mairdie]

Much like their original non-apology.

[jeffersondem]

“We hear you.”

That could mean anything.

It sounds to me like the cat still has their tongue.

[dynachrome]

I don’t think they actually fired anyone. ‘leave of absence’

[GulliverSwift]

They don’t hear anything as long as the people who did the deed still are employed.

[JPG]

They just keep digging.

[IYAS9YAS]

We hear you. We just don’t care.

[nesnah]

"Yeah, we pulled some seriously stupid woke crap and you handed us our asses.

Sorry...."

[econjack]

I hope other businesses see this for what it is: The average American is fed up with having woke-ism shoved down its throat and same for the LBGTQ+ agenda. Do what you want in private as long as it doesn’t impinge someone’s freedoms, but we don’t want it on TV, much less in our classrooms.

[fretzer]

Sucks to be you AB.

[Getready]

Drop dead inBev. You had your time in the sun. Time to purge yourselves. See if you can do it now that you are infected with wokeism.
We won’t be buying anymore of any of your products you’re just the first casualty as we will find less intrusive substitutes to sacrifice our hard earned cash to.
Bye bye.

[rdcbn1]

Hey Mr Harvard Man of Genius, we are not trying to send a message, we want you to go away. We are not coming back

[HonkyTonkMan]

Sales have dropped 30% YoY.
Nearly $27B value wiped out.
Is the Board paying attention?

[nutmeg]

WAAAAYYY too late !

[nutmeg]

👍🏻

[NohSpinZone]

Ha! Stephen Bishop was on the receiving end of Bluto's guitar smash.

[ConservativeMind]

The answer is “No.”

[larrytown]

But it still kinda feels like they aren’t “listening”...