OH, they are telling the whole world they are going to begin a counter offensive against the Russians (don’t tell anyone)LOL.
The "counteroffensive" is a fundraising event - so they telling everyone is a marketing feature.
Go back and look at how the attacks on Saddam’s Iraq were reported by the US. In order to foster confusion to the enemy, the offensives were officially acknowledged and explained only after they were well underway and the main lines of advance already clear to the enemy.