I don’t think this is a boycott. People just have drawn a line through the brand ... it won’t every come back, they shot themselves fatally in the foot!
https://finance.yahoo.com/m/4a3e2ba6-9a15-3286-87bc-ee1c440e2653/molson-coors-scores-an.html
“Molson Coors Scores an Upgrade as Bud Light Boycott Lifts Market Share”