“The first mistake was putting a women in charge of their advert. Those who picked her quickly forgot that it’s mostly MEN who make the Beer Runs for picnics and occassions of celebration. It goes with the manly thing of cooking on the grill.”
I don’t think male vs female is the issue here.
I think was in hiring a super woke, “I am smarter than all you beer drinking rubes”, Ivy League, left-ist.
Giving them the explicit instructions and direction to market this product to an “inclusive” and “ diverse” group. to expand their reach.
And then throwing her under the bus when it all blew up.
You said.....”I don’t think male vs female is the issue here.”.....
Oh I absolutely do...... Most men in her position would not have even considered putting that face on a beer can let alone promote him the way she did. Understanding ones customers is the first considration in any marketing event. Women think differently than men as this stunt absolutely proved.