Scabby the Rat gives bite to union protests, but is he at the tail end of his relevancy?

MSN ^ | Mae Anderson

[nickcarraway]

For decades, a giant, inflatable rat with beady eyes, sharp teeth and a pustule-covered belly has loomed over union protests, drawing attention to various labor disputes.

As New York City deals with an influx of actual rats, Scabby the Rat has become that rare thing, like Pizza Rat or Buddy the Rat — a rodent New Yorkers can rally behind.

But in the era of TikTok and influencer culture, middle-aged Scabby faces a new challenge: staying relevant. “It’s kind of unfortunate, changing times, older members of the public know exactly what the rat is for,” said James Smith, union activity administrator for the NYC District Council of Carpenters. “The newer generation sometimes doesn’t — one person thought that we were protesting a building that needed an exterminator.”

[Dave911]

Local union reps in our town put up a Scabby in front of a Chuck E. Cheese under construction using non-union contractors. 90% of the people driving by assumed it was an advertisement for the restaurant. Real smart.