Low info voters (Dems, esp) vote on feelings, intuition, and appearance. As far as feelings, they are especially motivated by fear, greed, and dislike for opposing candidates.
They don't know much about history. Economy, heightened risk of global conflicts, govt agency over-reach, etc. are foreign topics well beyond their interest or ken.
They are easily steered, they will hear about porn star hush money a hundred times a day, and they vote.
Well said. Too many shallow thinkers and morons vote.