Grassroots Boycotts Against Woke Corporations Are Working

Newsweek ^ | 5/30/23 | JON SCHWEPPE

[nickcarraway]

The sacrosanct month of Pride begins later this week. If you're a reasonable business executive sitting in a C-suite at a major American corporation, you've got to be asking yourself: is all of this performative rainbow nonsense really worth it?

First Bud Light, now Target—corporations that have tried in recent weeks to push transgender ideology on their customers have faced enormous backlash. As woke activists demand increasingly more radical genuflections, is there any way for these businesses to thread the needle?

The boycotts are starting to take a real toll. Since introducing its line of "tuck-friendly" swimsuits, Target has lost billions of dollars in market cap. Bud Light's inexplicable choice to partner with Dylan Mulvaney, the biological male whose massive social media presence is devoted to claiming "girlhood," was such a disaster for the company that it is now struggling to give beer away for free.

For years, woke corporations have been at the forefront of every new innovation in the LGBTQIA2S+ space, plastering their stores with the latest iterations of the increasingly busy pride flag. But until now, they suffered few or no consequences in the marketplace. Many of these companies even waded into the political process and threatened to economically destroy states that had passed legislation deemed too "extreme" by the alphabet mafia.

[Deplorable American1776]

Boycott works, Bed Bath and Beyond might be liquidating at the end of June...

[SunkenCiv]

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[kvanbrunt2]

Boycott works, Bed Bath and Beyond might be liquidating at the end of June...>>> What did they do. The GF liked the discounts.

[Signalman]

LGBTQIA2S+ space

Does anyone have the codebook that can decipher this crap?

[GOPJ]

Many of these companies even waded into the political process and threatened to economically destroy states that had passed legislation deemed too "extreme" by the alphabet mafia.

Alphabet mafia - great term...

[GrannyAnn]

Wow, this coming from Newsweek! Must REALLY be working.