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Google wants to target you – yes, YOU – with AI-generated ads
The Register (UK) ^ | Thu 25 May 2023 | Katyanna Quach

Posted on 05/25/2023 5:39:47 AM PDT by Salman

Just when you thought maybe your phone wasn't spying on you …

Google plans to roll out generative AI tools that can automatically create online advertising campaigns personalized to users' search queries.

The Alphabet-owned ad giant is ramping up efforts to inject more AI into its core business areas – such as internet search and digital adverts – as it faces challenges to its dominance.

Jerry Dischler, general manager of Google Ads, pointed out Google has been using machine-learning systems in advertising for a while. Algorithms and neural networks power its Smart Bidding and Performance Max features, for example, to help automate some processes for advertisers and optimize different metrics to capture audiences. It's been rolling out so-called automatically created assets since last year, which can offer machine-made titles and copy for web ads.

"AI is foundational to Google Ads. For many years, it has been quietly helping in the background, supporting advertisers in maximizing their time and return on investment," Dischler explained in a blog post.

...

(Excerpt) Read more at theregister.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: ai; google
You probably sort of knew this already, but it's good to know some of the technical details.
1 posted on 05/25/2023 5:39:47 AM PDT by Salman
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To: Salman
"AI is foundational to Google Ads. For many years, it has been quietly helping in the background, supporting advertisers in maximizing their time and return on investment,"

It is so good that I always get ads for something right after I purchase it.

2 posted on 05/25/2023 5:42:03 AM PDT by ProtectOurFreedom (I don’t like to think before I say something...I want to be just as surprised as everyone else.)
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To: Salman

I see nothing wrong with that.


3 posted on 05/25/2023 5:44:06 AM PDT by ComputerGuy (Heavily-medicated for your protection)
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that is a goal of all good, efficient advertising ... targeting ...


4 posted on 05/25/2023 5:44:36 AM PDT by bankwalker (Repeal the 19th ...)
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To: Salman

I can’t understand why these companies don’t ask you what kind of ads you want to see. Just give me an online form to fill out. I’m on YouTube a lot. And among other things, I’m interested in trucks. YouTube would be doing me, and truck manufacturers, a favor by showing me truck ads.

But, no. I get ads about body wash and cruise ships. It’s a waste of everyone’s time.


5 posted on 05/25/2023 5:59:10 AM PDT by Leaning Right (The steal is real.)
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To: Salman

So use an ad blocker. I never see any advertisements on the internet.
https://chrome.google.com/webstore/detail/ublock-origin/cjpalhdlnbpafiamejdnhcphjbkeiagm


6 posted on 05/25/2023 6:04:42 AM PDT by dennisw (Never attribute to stupidity, that which is adequately explained by malice)
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To: Salman
Google wants to target you – yes, YOU – with AI-generated ads

Don't like it? Stop using Google!

7 posted on 05/25/2023 6:16:08 AM PDT by JesusIsLord
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To: JesusIsLord
Don't like it? Stop using Google!

Not enough. Google Analytics exists under the covers on all manner of business websites. That's the real insidious thing, not the search engine. Easy to block but you have to know about it to block it.

8 posted on 05/25/2023 6:33:04 AM PDT by Salman (It's not a slippery slope if it was part of the program all along. )
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To: Salman
Yep. Some group of faggity kanadians have bought up a slew of websites (guns, cars, motorcycles, etc), and now the websites have incessant pop ups of pics. Moldy toes. Rotten teeth. Creepy crawling critters.

The only thing it accomplished is that a lot of people don't go to the websites anymore.

9 posted on 05/25/2023 6:39:00 AM PDT by LouAvul (Daniel 4:17: "..the most High ruleth in the kingdom of men, and giveth it to whomsoever He will.." )
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To: Salman

I never notice ads not even those anti-white ones on TV anymore


10 posted on 05/25/2023 6:49:11 AM PDT by butlerweave
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To: Leaning Right

Be thankful. You’ve fooled Big Brother.


11 posted on 05/25/2023 7:16:52 AM PDT by bgill
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To: Salman

Indeed it’s why cookies are used nothing new to much hype with AI sounds more like an ad for it.


12 posted on 05/25/2023 7:46:59 AM PDT by Vaduz (....)
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To: Salman

The biggest problem is AI is we’re going to reach a point where nobody believes anything they see or hear.


13 posted on 05/25/2023 7:48:41 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: dfwgator

I’m already there ...


14 posted on 05/25/2023 7:50:34 AM PDT by bankwalker (Repeal the 19th ...)
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To: Salman
Yes! Let's make it a Pizza Nuggets night!
15 posted on 05/25/2023 8:00:12 AM PDT by Noumenon (You're not voting your way out of this. KTF)
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To: Salman

This has been going on for a long time.


16 posted on 05/25/2023 8:30:35 AM PDT by ifinnegan (Democrats kill babies and harvest their organs to se)
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