Look up the demographic of a Kia/Hundai driver ... they are a protected class.
I bought a new 2021 KIA. It’s not my dream car but I was able to negotiate such a great deal I would have been a fool not to buy it. It’s worth more today than what I paid for it.
I intend to drive it locally for a couple more years, then sell it and use the money for a down payment on a larger vehicle.