The present AB CEO is probably scribbling out another generic, mush-mouthed statement that says nothing and. satisfies no one.
Even worse as far as the company is concerned it will only prolong the pain. The only hope they have is that they can survive untill this controversy has been forgotten, and then maybe they can regain market share, the longer this goes on the less it will be forgotten. Note when you need to effectively get a new generation of customers it take at least 15 years.
AB needs to fire the entire marketing staff that touched this dumpster fire of a marketing plan. I suspect that they would have lost fewer customers if they had run a marketing campaign saying they were the beer of choice of the KKK.