Disney loses no matter what, as the public learns about the icky goings on behind the once-noble brand.
For example, the Babylon Bee satirical bits have been just priceless. And they get shared around the offices and clubs and e-mail and text lists.
” .... icky goings on behind the once-noble brand. ...”
Read “The Mouse Betrayed”!
Icky things have been going on in MagicKingdom Land” for a long time! Kudos to DeSantis for forcing Disney to behave like a normal company in Florida subject to Florida laws and not a separate sovereign power! If Disney doesn’t like it they should close up shop and leave!