It is very easy to attach an emotion to beer.
Marketing does it all the time. They create viral images, catch phrases, and songs that latch themselves onto their product.
They don’t want negative associations.
For example.
In the 1990’s a Coors beer, Zima, was marketed to men but developed a feminine reputation; men started avoiding it. Zima became a joke used for mockery more than consumption.
Alcohol has a bandwagon affect; people will chose a beverage because it is popular, they will avoid it if it becomes a joke.
Bud just made itself a joke.
It will be replayed again and again in every bar.
Good comparison. Enough women won't start drinking Bud Light to offset the number of men who no longer will.
The message is clear; Bud Light is such a crappy beer that the company has a tranny endorse it.