‘Right now, if they respond and they don’t get it right, they’re only going to further hurt themselves.’
There is no “getting it right” for them. They boxed themselves into a corner of their own stupidity.
If they come out and state what the majority of their consumer base knows, and what is the absolute factual truth... that this freak isn’t a woman, never will be a woman and is a man who pantomimes being every effeminate stereotype you can come up with and is frankly offensive in nearly every regard... Then the Lavender Mafia and their sycophant allies in the media will unleash on them like the devil spawn they are.
If they defend their position that this man is in fact a woman and they are proud to be associated with this nitwit, then they lose even more of their customer base.
There is no way to get this right, because the RIGHT answer conflicts with the preferred narrative... so they can’t go against it even though its wrong, or be throttled, and they can’t stay with it without being throttled.
So they will keep their mouths shut, and hope it blows over... and hopefully their customer base, will actually stick to there “enough is enough” stand and AB-Inbev brands will all plummet.
We will see.. right now they are betting on short term memory and hoping the next thing will come along to distract and folks will just return to what they were doing before all this started.
They could offer a free 36 pack to any male who can prove they are married to a woman or have a girlfriend.