I never used Ulta. The only people I know who use Ulta are young and mostly lefties.
They’re counting on “us” becoming non-consumers through age and death, and the aiming to secure the next generation that supports and agrees with all this crap.
“We” are just spectators now.
I used to use Ulta because they put the other competitor in town out of business. I’m betting Sephora is also woke, so I’ll have to keep looking. Ulta carried some nice mascara, but I can find other places.