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'No one at a senior level' was aware Bud Light had made the 'mistake' of partnering with trans influencer Dylan Mulvaney - as parent company Anheuser-Busch loses $6BN in six days
Daily Mail UK ^ | April 13, 2023 | David Averre

Posted on 04/13/2023 5:40:31 AM PDT by Morgana

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To: Morgana

People say AB abandoned their target audience, what? You mean people who drink shtty beer? and now AB targets the mentally ill.


61 posted on 04/13/2023 6:05:46 AM PDT by Ikeon
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To: Morgana

I can’t imagine a worse marketing strategy.


62 posted on 04/13/2023 6:05:57 AM PDT by Savage Beast (A wise man is a truthful man, and vice versa. That's the difference between a wise man and a fool.)
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To: grobdriver

“They (someone) thought showcasing a transvestite would help them ‘authentically connect’ with Joe Sixpack?”

Yesterday it was reported that John Rich has a huge number of cases of Bud Lite in his Redneck Riviera bar in Nashville. (Ordered long before this current fiasco.) NOBODY is buying it. He said it’ll get old and skunky before it’s bought.


63 posted on 04/13/2023 6:06:16 AM PDT by MayflowerMadam (Stupid is supposed to hurt.)
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To: Morgana

so how many people have been fired and who?


64 posted on 04/13/2023 6:06:31 AM PDT by rolling_stone
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To: FamiliarFace

Hint, to all Senior Executives..DON’T MAKE ANY MORE HIRES FROM GRADUATES FROM HARVARD.. DAH..


65 posted on 04/13/2023 6:07:19 AM PDT by rovenstinez ( )
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To: Morgana
Bud Light: “I don’t get it - every major brand has been doing Woke marketing”

America: After a mass shooting of Christian children by a Trans Terrorist, your 1st move was to come out in support of the Trans movement

That’s why you’re finished

66 posted on 04/13/2023 6:07:36 AM PDT by cweese (Hook 'em Horns!!!)
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To: CodeToad

I work for a large subsidiary of a Fortune 500 company. Our division CEO refers to himself as Corporate Overhead. Unlike many, he’s also knowledgeable of our products and customers.


67 posted on 04/13/2023 6:08:31 AM PDT by cyclotic
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To: Mouton

Good point, there’s nothing “normal” about being sanguine over a $6bn loss (if that’s even the truth). I suspect big, bad money is propping these losses up somehow. The slow, quiet merger of State and Production.


68 posted on 04/13/2023 6:09:02 AM PDT by avenir ("They sang His praise...they soon forgot His works")
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To: piasa

Unicorns


69 posted on 04/13/2023 6:09:13 AM PDT by Hot Rod Garage (Shark)
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To: rolling_stone
so how many people have been fired and who?

Same number that have been held accountable at the FBI for committing countless crimes.

70 posted on 04/13/2023 6:09:44 AM PDT by 1Old Pro
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To: Morgana

Apparently America isn’t into homosexuality as much as the mediots are?


71 posted on 04/13/2023 6:10:29 AM PDT by bray (Order at TheRepublicofTexas.store)
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To: hinckley buzzard

“Their stock (BUD) has dropped from 67 to 63. Not much really, will probably recover in a short time.”

Ford Motor had a maxim that if the company lost a customer, it would take a decade or more to get the customer back.

Return customers are not a given. Bud knows that the longer a customer changes beers, the less likely they will return to their brand.


72 posted on 04/13/2023 6:10:35 AM PDT by OpusatFR
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To: Morgana
If only they had called me...

Bud Light: We're going to put a trans person on the Bud light can!
\/\/ayne: That will lose you 6 billion dollars!
Bud Light: Wow, we didn't know! We'd better not do that after all!
\/\/ayne: Now give me 1 billion dollars!
Bud Light: Sure! We just sent it by direct transfer!
\/\/ayne: Yay!
73 posted on 04/13/2023 6:10:43 AM PDT by \/\/ayne (I regret that I have but one subscription cancellation notice to give to my local newspaper)
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To: Red Badger
"...my misspent youth..."

.

In my 'misspent youth' I drank Genesee Cream Ale, mostly...
It's been decades since I drank any, though.


74 posted on 04/13/2023 6:12:38 AM PDT by GaltAdonis
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To: Morgana
New Coke wasn't "marketing brilliance" and Woke Bud Light isn't either.

I don't know what sparked New Coke, but Woke Bud Light is what happens when politics invades business.

75 posted on 04/13/2023 6:13:16 AM PDT by RoosterRedux (Bonhoeffer: “Silence in the face of evil is evil. Not to speak is to speak. Not to act is to act.”)
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To: antidemoncrat

Senior management usually approves and advises of major ad campaigns. They are either complicit or incompetent.


76 posted on 04/13/2023 6:13:18 AM PDT by Hot Rod Garage (Shark)
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To: Ikeon

AB was trying to exploit a mentally ill man for profit. Just disgusting.


77 posted on 04/13/2023 6:13:34 AM PDT by Betty Jane
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To: hinckley buzzard

Considering both Anheuser-Busch stock symbols:

ABI
BUD

The stocks do not indicate an alarm.


78 posted on 04/13/2023 6:13:41 AM PDT by linMcHlp
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To: Morgana

Horse Hockey!


79 posted on 04/13/2023 6:14:19 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: logi_cal869

there were only 24 hits... just a case. quite a few misses as i emptied the clip...

i despise the product so much, i buy it just to shoot it up.../sarc was understood.


80 posted on 04/13/2023 6:14:46 AM PDT by teeman8r (Armageddon won't be pretty, but it's not like it's the end of the world or something )
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