And Corona, which they are trying to protect. Imagine hit on sales from Cinco De Mayo and Memorial Day is folks can keep this front and center for a few weeks.
Even if everyone switched to another InBev product, this is still going to hurt. A lot. They have too much invested in Bud Lite advertising material and campaigns, Think of all the trucks that need repainting, all the useless tapheads all across America, all the preprinted packaging materials, all the banners and signs for events, etc.
The most important thing that could come of this is for the people to see that they actually have power. It’s time to stop waiting 4 years to vote, and to understand the power of the dollar right here and now. The Bud Light story is the perfect example of isolating a target and destroying it. Then pick another one.