I think the point she was making is that ad revenue is geared toward bias.
Foxnews=conservative point of view
CNN=liberal point of view
MSNBC=WAG Conspiracy kook point of view
CBS, ABC, NBC=too busy/lazy to research government drivel point of view
The ads cater to those markets.
Like watching the Western Channel on cable. The ads are about old people medicines because that is who is watching.
Demographics
I get all of that. However, there’s another ratings system used by podcasters and the like which I was referring to.
I don’t podcast so I’m not completely sure about how the system works. I do know if you listen to Dan Bongino on the radio, he’s always talking up his and other leading conservative podcasters and asking folks to “subscribe where you get your podcasts, it’s free” and then he’ll say the subscription volume matters for placement.
This is a bit different than the usual demographics used previously. It’s different than micro targeting too. It’s definitely a topic I need to learn more about, it seems others need to understand and take advantage of the new game too. Just like conservatives in mail in ballot states need to learn the game and be better playing the new rules than the cheaters.