An other burning question (at least for me); do any of the experts here know if the recent replacement of white actors with poc’s in TV commercials has improved return on investment in this advertising, reduced it, or made no difference at all?
I don’t have an answer for you... But I doubt they would allow such statistics to be tracked and correlated—at least from the inside.
I really don’t care what color or sex an ad actor is. But 13% of the population is not 50% as depicted. Laughs on them!
My solution, and I suggest it for all—don’t watch TV!
It has been quite entertaining watching all the diversity that is now an ad requirement.
I saw one for a shirt company that now has a new line for ladies. The “woman” they showed looked like a man dressed up in woman’s clothing.