Yep.
Make sure to get “Alexa” in your house too.
Your cell phone and your smart TV listen to you all the time.
Here’s a fun experiment for you if you have Facebook or You Tube:
Start talking about a trip to someplace you’ve never thought about visiting, like Chile or Angola, and then see how long it takes to see ads for those places on your feeds.
It’s scary when you see it happen.