Marxism is their religion and they use all avenues to promote and seek converts.
Leftists take over corporations by controlling HR. By controlling Human Resources - and those departments are trained and dominated by CRT queer types - they reshape the entire organization. They control who is hired and fired. They control the training and they seek and destroy anyone objecting.
They love lawsuits over MeToo or alleged racism because they can “remake the culture” of a company in response. They even control other industries as they won’t hire say a law firm u less that law firm is “sufficiently diverse.”
So we see things like an ad by Gillette for their razors where they bash men and toxic masculinity. We see an ad for a booze company with a grandfather putting making on his transgender teen grandson. (These both exist. Google it.)
Those asking decisions can point to their wokeness.
But what if the actual business? What if profits?
If the companies tank, the CEOs get big buyouts. They’ll blame other factors. Anything but accept responsibility.
Comic books are absurdly woke. Then if fans complain they bash the… audience. Yes the fan base is suffering from racism, homophobia and is “toxic.” The artists or actors in the movies will call out fans. “If you don’t want a gay Superman and are homophobic, we don’t want you as a fan.” This happened with Star Wars recently, among others.
So now anyone questioning why they’re making garbage that loses money is part of the toxic fan culture. Since they’re spreading the gospel of leftism, they’re immune from all criticism. One black woman woke film director who made a bomb of a movie blanked the company for not promoting it properly and the just flat out said Disney could afford to lose the money.
Andrew Breitbart used to say politics is downstream of culture. All of the comic book wokeness is to indoctrinate the young to the leftist ideology to control the narrative. They’ll not only make up new characters but go back and redefine existing characters to the globo-homo agenda. So cousins Bert and Ernie from Sesame Street are now redefined as a married gay couple. So you don’t even own your nostalgia as they’ve reimagined it.
>> They love lawsuits over MeToo or alleged racism because they can “remake the culture” of a company in response.
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So what about stockholders suing for losing money and devaluing the stocks?
And in the three years since that ad aired, I have not used a Gillette razor nor purchased their shaving cream.