Rally the base, bring them home, and then go after the middle.
But the Log Cabin stuff pretty much screws up this theory. It now appears that Trump has no real strategy to get elected and that he's just campaigning for the fun of it. (Which is believable. I always thought that Trump enjoyed running for president more than actually being president.)
“It now appears that Trump has no real strategy to get elected and that he’s just campaigning for the fun of it.“
You may be half right but if you think what he has to go through fun think again.